Anna Maria Chavez
Anna Maria Chavez
Anna María Chávez

Damarys Ocaña
PODER

Anna Maria Chávez remembers her grandmother’s reaction when as a little girl she announced that she wanted to join the Girl Scouts.

“She looked at me and said ‘Qué? What are you doing?’” Chávez says with a laugh. “‘Uniforms? Camps? Are you joining a military organization?’ It just didn’t translate. As a kid, I wasn’t allowed to stay overnight anywhere; I was always accompanied by a brother, a tía. But when I told her all these things I could do — go to camp, learn horseback riding, other things that I wouldn’t have been able to do in our small town, my family got it. It really built up my courage and confidence to get out there and try things.”

That confidence has served her well. The Arizona native went on to earn an Ivy League law degree, work in the Department of Transportation’s general counsel office, and serve under two Arizona governors — Jane Dee Hull and Janet Napolitano.

But it’s her latest job, as the first Latina CEO of the Girl Scouts, that is particularly close to her heart for the opportunity it affords to educate girls beyond the classroom.

“I’m so blessed to be able to lead a place that did so much for me,” says Chávez, former CEO of Girl Scouts of Southwest Texas. “And it’s been wonderful to go out to events where other Latinos will just walk up to me and say, ‘We’re so proud, this is historic.’”

With the country’s Hispanic population booming and the Girl Scouts — which is celebrating its 100th anniversary this year — reaching 10 percent of the total girls population, it’s no surprise that among Chávez’s chief goals is getting Hispanic families involved in the organization, from signing up more Latina girls to recruiting more Latino adults to volunteer as troop leaders and instructors who teach subjects including science and technology, music, financial literacy, or practical life skills.

Chávez says the Girl Scouts have seen a 24 percent increase in Latina members and a 46 percent increase in adult Latino volunteers in the past eight years.

“That’s a good start, but there’s a lot of work to do,” Chávez says, adding that though the Girl Scouts’ message “resonates with Latino parents who want their daughters to succeed in life in whatever they choose,” tough work schedules and a lack of a scouting tradition in the Latino community still present a challenge.

But it’s a challenge that Chávez is well prepared to take on, having led the Southwest Texas branch, where more than half of the 21,000 members were Hispanic, before being asked to lead the non-profit’s U.S. operations.

“Demographers would tell us that that’s what the whole country will look like in 20 years,” she says.

At the Southwest Texas council, she was witness to how Latina girls turned adversity — whether in the form of racial discrimination, educational attainability struggles, or lack of mentors — into a source for resilience.

“So when they are prepared to take on a leadership role, they are really ready,” she says. “They are pretty well prepared as long as they have someone or a support system to help them achieve what they want in their leadership journey and that’s what Girl Scouts has provided for 100 years now.”

She credits the organization — as well as a family of strong women including her mom and grandmother — for helping her in her own path to success. After graduating from Harvard, Chávez was recruited to work on federal highway issues at the Department of Transportation, before heading home to Arizona to serve under Hull and Napolitano, in various positions including as housing and economic development policy advisor and as Napolitano’s director of intergovernmental affairs and deputy chief of staff.

Chávez says they taught her lessons that she hopes to pass on to girls in her care.

“What they taught me the most, is that absolutely they were female, but first and foremost they were leaders,” Chávez says. “And they came to positions with great experience, great education and vision as to what they wanted to accomplish. That’s what I hope to do.”

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Post Author: EHN Staff

About
“We want to pave the way to unity and respect and mutual harmony. …El Hispanic is being born to unite and to serve, or better stated: to serve while uniting.”
Written by El Hispanic News Founder Juan Prats in the first issue IN 1981.
Mission
“We want to pave the way to unity and respect and mutual harmony. …El Hispanic is being born to unite and to serve, or better stated: to serve while uniting.”
Written by El Hispanic News Founder Juan Prats in the first issue IN 1981.
Company Overview
History
El Hispanic News (EHN), founded in 1981 by Juan Prats, is the oldest Hispanic publication in the Pacific Northwest and a leading source of information for our community. Former New Mexico Secretary of State Clara Padilla Andrews purchased the publication in 1995. She has brought her political and business background to EHN as owner and publisher. With her guidance the publication has been committed to supporting and informing our community. It has reached great levels of communication, services, and quality. EHN has assisted many partners in reaching a community that is not reached through mainstream media outlets.
El Hispanic News is the primary source for corporate America and local and state government agencies to effectively advertise to the Hispanic market.

In 2000, El Hispanic News launched más – música y arte con sabor, an arts and culture publication. Inserted in El Hispanic News every other week, más includes features on local, national, and international talent, culture news, reviews, and events.

The Market
Oregon has seen a 400 percent increase in its Hispanic population since 1990, positioning Portland as one of the top 10 emerging Hispanic markets in the United States, according to the 2000 Census. Hispanic Business Magazine ranks Portland #6 in the nation among the most livable cities for Hispanics. El Hispanic News are proud to be the top news source in Oregon and Southwest Washington for our community, which is ever growing, not only in size, but also in social, economic, and political influence.

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